Product Development

In their zest to keep abreast with the current competitive flair of today’s industry, the organizations are required to keep their talent pools parallel to the international standards. The level of competition has now reached to new heights with everyone attempting to reach out to the highest point.

The key to a successful business strategy has been redefined to outsource the “non-core” activities to gain both economic and intellectual advantage. However, with the progress of industry their core activity needs to undergo significant changes. In the global competitive market, the core expertise of Independent Software Vendors (ISVs) is gradually changing from product development to product management. To enhance the development capabilities including version support and maintenance all at a lower cost and within a short span of time it has been realized by the Independent Software Vendors (ISVs) to look up to the global talent offering their services and knowledge.

Overall, the 4 corner stones of product engineering are:-


  • Quality - Product performance, breadth and depth of the functionality is all what the customer is concerned about. Other differentiators are competition driven
  • Speed - Competition is always closer than anticipated. Your time-to market needs to place you miles ahead of your nearest competitor!
  • Cost - While retaining the high quality product standards, you need them to developed at the competitive cost
  • Innovation - You can stand large in the industry only by innovation which is the sole differentiator in the industry

Why Outsource Product Development?

In global software market, setting up of new benchmarks becoming a routine affair has resulted in customer expectations being levitated to a new high and with the growing maturity and tough competition in the market, the ISV’s are now required to deliver and meets customer’s expectations by following the highest quality standards. In the global competitive market, ISV's efforts to achieve better time- to-market is challenged by

  • Shorter product life cycles
  • Technological obsolescence
  • Rapid advances in design and engineering technologies
  • Increasing design and engineering complexity
  • Limited reduction of product costs
  • Slowed recognition and resolution of product defects

Product development includes rigorous activities requiring keen attention to all the aspects of the product; apparent changes in infrastructure are also required with the advancement in the technology. These changes seek management attention, and often act as a major distraction, resulting in ignorance of market analysis and marketing activities that are the key things for a company’s success.

Market shares and revenues of the organization can be impacted to a great extent by releasing new versions earlier than what has been planned. In the long run this will have a direct impact on the profitability of the company. A major constraint that is faced by organizations to achieve their plans is the fixed project budget and finite number of resources. Therefore in order to crash the product road map and generate quick and improved versions of their products, the possible option is to outsource product development activities to an OPD provider.

By outsourcing product development, companies are able to

  • Acquire expertise
  • Build additional resources
  • Make faster and more frequent releases
  • Minimize development costs, and above all
  • Boost up their bottom line by focusing on new competencies

Intersoft Product Lifecycle Services



Product Conceptualization
Intersoft participates from the early stages of concept development and offers following-

  • Business case development
  • Competitive analysis
  • User Interface Prototyping
  • Proof-of-concept
  • Selecting technology, tools

Product Realization
Intersoft takes the responsibility of managing all the product activities ranging from product strategy to product design and development, helping the software vendors to have their prime focus on the core capabilities of the product.

Having worked with a large number of ISVs and with immense experience of working on various types of development methodologies like Waterfall, Iterative, Hybrid waterfall and Agile, we at Intersoft have the ability to quickly adapt to any new development methodology. As a brief synopsis to our Agile Development Practice, we work on several disciplines like - managing the software projects (Scrum), engineering practices (MDD), CI & test/functionality driven (TDD), maintenance (Kanban).





Furthermore, Intersoft also offers a wide range of product realization services such as:

  • Feature Planning
  • Architecture Design & Platform Selection / Adoption Strategy
  • New Product Development
  • Product Advancement
  • Product Migration
  • Product Re-engineering
  • Product Globalization

Product Testing & QA
As a consequence of a poor software product quality, the vast majority of enterprises suffer the glitches that are traumatic and results in increased support costs, loss of customers, legal issues, loss of market share and a poor brand image. The crucial impact of such losses have made testing and Quality Assurance to be among the most critical components of the products lifecycle. But usually hefty hurdles are faced in order to achieve appropriate levels of intramural testing resulting in making it quite challenging, expensive and resource-intensive. Intersoft offers a comprehensive range of independent testing and Quality Assurance (QA) services that adhere to the highest levels of security, integration and industry standard processes. Quality Assurance and testing services offered by us includes:

  • Unit, & system testing
  • User acceptance testing (UAT)
  • Functional testing
  • Performance (or stress/load) testing
  • Regression testing
  • Test Automation

Product Maintenance
For the ISV’s looking for pronounced profits from a product over a large span of time, the sustenance phase of the product life cycle turns out to be the most critical cost factor. Large amount of the total expenditure of the project is spent on the maintenance phase of such projects.

ISVs primarily focus on innovation towards increasing their top-line revenue. However, for an ISV to maintain its existing revenue streams, it is significantly important to focus on their installed customer base. Methodologies needs to be identified by the ISV’s to shrink the costs of their already installed products without risking the quality of the product or services that they deliver.

Intersoft offerings in this regard -

  • System Adaptations
  • Defect Resolution
  • Enhancements
  • Service packs release and patch tracking

Professional Services
For the professional services offered in the market, the general trend is that when your software product succeeds in the market, your technical team gets into an innovation trap. The same engineers who were at the cutting edge during software development are now busy enhancing/customizing and providing such seemingly mundane Professional Services. We at Intersoft understand that these services are quite imperative for the financial health of your company.

By leveraging Intersoft’s Professional services expertise, you can free up your in house team to focus on your core competency of building next generation products.

Intersoft offerings-

  • Install clients' products
  • Integrate and customize product to end user requirements
  • Transfer essential product skills to end user
  • Reinforce best practice skills
  • Resolve any technical issues
  • Product Documentation